7 Places Your Brand Statement Should Be
A brand statement, basically, is a small clip of words that conveys exactly what you’re about and why you are awesome.
You can have variants depending on the context, such as a longer statement in your about section, but a shorter statement in your header.
The idea is to give people a quick summary of who you are and what you do.
When you visit Always website, you are aware pretty quickly without effort which one you got, the menstrual pads, the movie, or the Bon Jovi song.
When you visit Always website, you are aware pretty quickly without effort which one you got, the menstrual pads, the movie, or the Bon Jovi song.
Some copywriters advise having a brand statement on every page on your website. But here are some places, specifically, where you can put that.
Most people do a logo and menu. Some add a tag line. But if it doesn’t confuse or clutter, you can easily place a small fragment of words that really epitomize who you are.
Somewhere you should say your brand statement and possibly your elevator pitch. It’s a great block idea if you’re feeling a creative block on what to put.
Hi. I’m Somantha Soandso. I help you do the thing. With flair.
The sidebar is a great place to have a little “About Me” with a brand statement under a photo of your face. “Helping A Particular Type of Person Do A Particular Thing!”
Somewhere on this page is an opportunity to put something like, “Courtesy of My Brand, we specialize in Nouns and Helping People Verb.”
When you get to the part where you show your photo, and introduce yourself, this is the best place to put a brand statement.
Many experts recommend making sure who you are is very clear on your profile to help people decide if they want to follow you or not.